Preheat oven to 180°C.
Heat oil in large frying pan. Add the beef and cook for 8-10 minutes on high heat, turning frequently until the meat is sealed and starting to brown. Remove from heat.
In a blender, add the Knorr Beef Stock Pot, rosemary, thyme leaves, garlic, cayenne pepper and paprika. Blend well. Add the Stork Margarine and lemon juice, and blend to just combine.
Rub this mix into the beef rib, place on baking tray and roast in oven for 30-40 minutes or until cooked to your taste. Remove from oven, wrap in foil and rest for 15-20 minutes before serving.